BEGIN:VCALENDAR
VERSION:2.0
BEGIN:VEVENT
URL:http://www.waply.com/community/events/viewevent/9162--title-sitetagline 
DTSTART:20130104T011500
DTEND:20130104T014500
SUMMARY:: TITLE, SITE_TAGLINE
DESCRIPTION:For details, click here: http://www.waply.com/community/events/viewevent/9162--title-sitetagline
LOCATION:180
END:VEVENT
END:VCALENDAR