BEGIN:VCALENDAR
VERSION:2.0
BEGIN:VEVENT
URL:http://www.waply.com/community/events/viewevent/4578-title-sitetagline 
DTSTART:20121115T113000
DTEND:20121115T114500
SUMMARY:TITLE, SITE_TAGLINE
DESCRIPTION:For details, click here: http://www.waply.com/community/events/viewevent/4578-title-sitetagline
LOCATION:180
END:VEVENT
END:VCALENDAR